Recruits "know" Creightons' Brand and style...saw 'em play on TV a lot.
Fans (non-CWS) across 'Murika not only saw the Jays, but now know where Omaha is located.
We got tons of print, web-based, and televisión exposure and coverages. (Much due to Fox's TV package, much do to Doug's rise as a star player, and some due to the teams execution and the beatdowns put on Marquette, Villanova, on Wiscy and Cal last year, and generally playing reasonably well in 3 consecutive NCAA's).
The BE is getting much notoriety due to The Fox TV contract, other monetary gains (and by tackling some of the hard scheduling needs -conf vs conf challenges), etc.
Our Brand was good previously, but limited in área and scope. This move has opened both doors wide and the Jays have been ushered into a brave new world.
Fortunately our Brand is also unique: Private school - Small size - Top Academics - Excellent prof : student ratios - Top wired university - Hoops is King (no NCAA football) - Exciting style of Play: #LetitFly #ShooterU - Top 6 conference - Top Athletics and basketball program (Basketball Times) - Excellent facilities - Excellent university administration support - Top Athletic Director and staffs.
Of all of that our top academics, small size, and no football are 3 of our strongest selling points. Duke is the only other small-sized university in that group above...and they have benefitted from their ACC affiliation emmensely. If the Jays can grow along the lines of Duke's Program, we will also benefit significantly over time, from our move to the big leagues.
