Shadow. Our brand is that of a lesser school - good, but not good enough. We are neither a nor b below. We are a good college basketball team that is a midpack major.
a) There are good college basketball teams that win games, challenge for conference championships and perform well during March Madness.
b) Then, there are programs that consistently do all of those things year after year and regularly find themselves in contention for national championships. (elites)
https://bleacherreport.com/articles/1672571-5-things-every-elite-college-basketball-program-has-in-common#slide0Of the five listed components in this article. We lack a few things: Exceptional Leadership, NCAA success, and Longterm Recruiting Success
Until we -
1) improve upon our routine performance and our recruiting,
2) win a couple of conference championships,
3) make a couple of ncaa runs or more, or
4) all of the above
- the public perception of Creighton being good, but not good enough (and the perception of major recruits) probably will not change.
Fortunately, I believe our recruiting is improving incrementally. If we land either/both Murrell - Kalkbrenner it will continue the improving track of the last few years. (I think 2019 was an aberration). Our current team has the capability to challege for the conference title(s) and potentially make a NCAA run. We have these guys for 2 seasons (counting this one). We have the opportunity to improve public perception and increase brand visability. IMO we are getting to where we want to be - slowly, incrementally. Would I prefer a faster pace? Yes.
Yougov.com the online brand rater has a Creighton listing in their YouGov Ratings.
YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the American public. Find out more
Creighton is listed under the sports heading. CU is rated in the 14% (percentile), as the 253rd most popular sports team in America and the 274th most famous. We've got nowhere to go but up.
"This is our time. This is our great opportunity... Standing strong - for a great, great future." - Fr Timothy Lannon, SJ
“First they ignore you, then they laugh at you, then they fight you, then you win.” - Nicholas Klein (1918)